Axis Partners: Building a Always-On Social Content Engine

Headline result
From each blog we now create 4–6 on-brand LinkedIn posts in minutes (not hours), and we publish news-speed tweets within minutes of trusted AI/dev stories landing, driving steadier reach, higher engagement, and warmer demand.

The challenge
We were investing in strong long-form content and market scanning, but:

• Repurposing blogs for LinkedIn was ad-hoc and slow; tone drifted and posts slipped.
   

• Real-time AI/dev/automation news required constant context-switching, so we reacted late and tweeted less.
   

What we built
Two lightweight, complementary workflows:
1) Blog to LinkedIn (turn one article into a week of pipeline)

• Detects a new blog and pulls the clean text.
   

• Surfaces distinct angles (contrarian, stat, how-to, story, fix/result, “save this”).
   

• Drafts LinkedIn-native copy (Hook to Value to CTA, with smart hashtags).
   

• Files each draft into a review sheet with status, character count, and UTM-ready links for quick thumbs-up and scheduling.
   

2) Real-time Feeds to Twitter/X (own the AI/dev conversation)

• Monitors a vetted source list and extracts canonical title/URL and key points.
   

• Generates 1-2 tweet angles per item, then drafts a concise tweet instructions
   

• Stores drafts for rapid review so approvals are fast and repeatable.
   

Results
LinkedIn (from blog repurposing)

• Time saved: repurposing cut from -4 hrs/week to -20 mins/week.
   

• Consistency: every blog now yields 4-6 posts ready to ship, with tone and structure locked.
   

• Commercial lift: LinkedIn impressions +197%, click-through +153%, and 6 MQLs in 5 weeks.
   

• Sales enablement: bite-size posts double as talk-track openers and follow-ups.
   

Twitter/X (from real-time feeds)

• Speed to publish: tweet-ready drafts appear within minutes of a story landing.
   

• Throughput: a steady stream of high-signal tweets per day without firefighting.
   

• Growth: earlier, credible takes lead to more reposts/mentions and higher qualified traffic to owned content.

 
Why it helps the business
It turns long-form effort into a reliable content engine: same inputs, dramatically more outputs, steady market presence, and measurable pipeline impact - without adding headcount.
This enables us (Axis Partners) to stay front-of-mind with our followers, hitting key media-consumption touchpoints multiple times a day across multiple platforms.