Privacy Policy - 02/07/26

This website is operated by The Selfish Chef Ltd, a company registered in England and Wales (company number [COMPANY NUMBER]), trading as Axis Partners AI. We are the data controller for the personal information collected through this website.

- Email: axispartnersai@gmail.com

- Phone: 07769 224023

- Location: Birmingham, United Kingdom

- ICO registration number: [ICO REGISTRATION NUMBER]

If you have any questions about this policy or how we handle your information, contact us using the details above.

We collect only the information you choose to give us, plus limited technical data generated by your visit:

Contact form - When you send us a message we collect your first name, last name, email address, phone number (optional) and the content of your message.

Newsletter - If you subscribe to our newsletter we collect your email address and a record of your consent.

Technical and usage data - Our website is hosted on Wix. Like most websites, it uses cookies and similar technologies that collect technical information such as your IP address, browser type, device information and how you move through the site. See section 8 (Cookies) for details.

We do not knowingly collect any special category data (such as health or political information) and we ask that you do not include it in messages to us.

Under UK data protection law, we need a lawful basis for each use of your personal data:

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1. What we do - Respond to your enquiry and discuss potential work | Why - You asked us to | Lawful basis - Legitimate interests, and steps taken at your request prior to entering a contract

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2. What we do - Send you our newsletter | Why - You subscribed | Lawful basis - Consent, which you can withdraw at any time

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3. What we do - Keep records of correspondance | Why - running the business, resolving disputes | Lawful basis - Legitimate interests

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4. What we do - Operate and improve the website | Why - Understanding how the site is used | Lawful basis - Consent (for non-essential cookies) and legitimate interests (for essential operation)

We use a small number of trusted service providers (processors) to run this website and our business:

- Wix.com Ltd hosts this website and processes data submitted through our forms and collected by its analytics tools. Wix's own privacy practices are described at wix.com/about/privacy.

- Google processes email sent to our contact address, which is a Gmail account.

We share your information with these providers only so they can provide their services to us. We may also disclose information where the law requires it, or to professional advisers where

Wix and Google operate globally, so your information may be processed outside the United Kingdom, including in the United States and Israel. Where that happens, the transfer is protected by safeguards recognised under UK law, such as the UK Extension to the EU-US Data Privacy Framework, UK adequacy regulations, or the International Data Transfer Agreement / Addendum (standard contractual clauses).

- Enquiries and correspondence: up to 2 years after our last contact, unless the enquiry leads to work, in which case records are kept for the duration of the engagement and up to 6 years afterwards for legal and accounting purposes.

- Newsletter list: for as long as you remain subscribed. If you unsubscribe we remove you from the mailing list promptly, keeping only a minimal record of the unsubscribe request so we do not email you again.

- Technical and analytics data: retained according to the cookie lifetimes described in section 8 and Wix's retention practices.

You have the following rights over your personal data:

- Access: ask for a copy of the personal data we hold about you.

- Rectification: ask us to correct inaccurate or incomplete data.

- Erasure: ask us to delete your data in certain circumstances.

- Restriction: ask us to limit how we use your data in certain circumstances.

- Portability: receive the data you gave us in a reusable format.

- Objection: object to processing based on legitimate interests, and to any direct marketing at any time.

- Withdraw consent: where we rely on consent (such as the newsletter), you can withdraw it at any time. Every newsletter we send includes an unsubscribe link, or you can simply email us.

To exercise any of these rights, contact us at axispartnersai@gmail.com. We will respond within one month.

If you are unhappy with how we have handled your data, please raise it with us first and we will do our best to resolve it. You also have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk, or by phone on 0303 123 1113.

This website runs on Wix, which sets:

- Essential cookies that make the site work (security, load balancing, remembering your cookie preferences). These do not require consent.

- Analytics and functional cookies (including Wix Analytics) that help us understand how visitors use the site. These are set only with your consent, which you can give or refuse through the cookie banner when you first visit, and change at any time via the cookie settings link on the site.

We do not currently use advertising cookies.

This website is aimed at businesses and is not directed at children. We do not knowingly collect personal data from anyone under 18.

We may update this policy from time to time. The date at the top shows when it was last changed, and significant changes will be highlighted on this page.